WHAT DID THIS MEAN FOR ME?
This is what it's all about. One day, while clearing out some old cardboard boxes leftover from previous moves from Canada to Europe, Los Angeles, and Berlin back to Geneva, I stumbled upon an old forgotten box. Not having any clue as to what was in it, I decided to open it.
What I saw inside changed my life forever. There were handmade rock music posters with cut out letters, photocopy collages, cassette mix tapes, 8mm films... I realized that these old creations were actually super fresh and well designed. It surprised me, considering that when I did them I had no training in design.
They held a real symbolic message. They were the core of who I am and I had forgotten this part of myself. I was an angry rebel kid that loved film and music and did not want to conform. I had to live outside of the norm.
But when I found the box, I was running a company and doing art on the side whenever I could, not living the life I had really wanted. So what happened? I guess life happened, needing money and creating a family. It happens to all of us when we lose touch and awareness of who we truly are by trying to fit in with society. That day I promised to myself I would find that person again.
Raw and Radical is one of my rebel heart projects. I hope it will inspire you!
Dream and Shine, Mauren